Ollie
Vet-formulated fresh with strong tester support. Subscription dependence and a shorter track record than JustFoodForDogs keep it below its fresh rival.
Consolidated from 2 independent outlets
See the sources1 of 12 research runs entered this as a product to avoid rather than a pick.
It is outclassed inside its own fresh-food niche by JustFoodForDogs while charging the same subscription premium; Business Insider's fresh-food testing passes it over and names JustFoodForDogs the best overall fresh brand.
Flagged 22 September 2026
Pros & cons
- ✓ named best fresh food by Good Housekeeping
- ✓ listed among top picks by Forbes Vetted
- ✓ The best-value fresh subscription within its format
- ✓ Named first among the best fresh dog food services by Forbes Vetted
- ✓ Fresh dog food endorsed by multiple expert outlets
- ✗ subscription dependence
- ✗ shorter track record than JustFoodForDogs
- ✗ Still carries subscription fresh-service costs
- ✗ Subscription fresh food costs more than kibble or grocery fresh formats
- ✗ Outclassed inside its own niche by a rival with more recipes and nutrition research
The sources behind this ranking
We searched the web and YouTube for what has been published about this product, then read the articles, video transcripts and comments we found. We quote no words from these sources, so each row shows only where we placed it.
2 stance not read sources
Frequently asked questions
It ranks #4 of 12 on our dog food tier list, in C tier. That placement draws on 2 independent outlets.
subscription dependence. shorter track record than JustFoodForDogs. Still carries subscription fresh-service costs. Subscription fresh food costs more than kibble or grocery fresh formats. Outclassed inside its own niche by a rival with more recipes and nutrition research.
Ranked nearby in Dog Food
S tier #1 1 of 12 research runs entered this as a product to avoid rather than a pick. Hill's Science Diet Adult
A tier #2 Royal Canin Small Breed Adult Dry Dog Food
B tier #3 JustFoodForDogs
C tier #5 Nutro Ultra Dry Dog Food
D tier #6 We Feed Raw
D tier #7 1 of 8 research runs entered this as a product to avoid rather than a pick. Spot & Tango UnKibble
D tier #8 4 of 12 research runs entered this as a product to avoid rather than a pick. Blue Buffalo Life Protection Formula
F tier #9 3 of 9 research runs entered this as a product to avoid rather than a pick. Sundays for Dogs
F tier #11 7 of 8 research runs entered this as a product to avoid rather than a pick. The Farmer's Dog
F tier #12 6 of 7 research runs entered this as a product to avoid rather than a pick.