Fujifilm Instax Square SQ40

G Good Housekeeping Simon Cocks · reviewer · Oct 2019

Who it’s for: If you want a simple instant camera that’s fun to use and makes big square prints, the SQ40 is the one we’d pick. Like some other Instax models, it has a built-in selfie mode and mirror so you can frame yourself and others in the shot.

H Hyper TecX Hyper TecX · 1K subscribers · Oct 2025

What makes it particularly great for kids is its incredible simplicity. There are no complicated menus or settings to navigate. It's truly point andoot, allowing users to focus on framing their shot and capturing the moment without getting bogged down in technicalities.

O Our Full guide Article

The Fujifilm Instax SQ40 is another good square-format Instax camera. Its features are very similar to those of the Instax Square SQ1, including automatic exposure and selfie mode. It is only available in black.

A Argyrios Photography Argyrios Photography · 465 subscribers · Jul 2026

Uh I think it's maybe between the three likes uh the mini, the wide, and the square possibly for me optimal is the square because it is not too big the cameras and the negative the image is not too small. So, instead of me saying more, uh I will say more. I will show you a closer look at the camera, some of my favorite photos I took with this camera, and also come back with some closing thoughts.

We love a good content upgrade! If you want beautiful shots like @hollycastlexo, check out the instax SQUARE SQ40!

B Bright Tech Vision Bright Tech Vision · 326 subscribers · Oct 2025

This isn't just a random collection. It feels like a complete ecosystem for an Instax enthusiast. First up, the camera bag. It's not just a generic pouch. It's specifically designed to fit the SQ40 or SQ1 snugly, offering crucial protection against bumps and scratches while on the go.

T Tech Tune Picks Tech Tune Picks · 297 subscribers · Oct 2025

Moving beyond protection, the bundle truly shines in its ability to help users cherish and display their instant memories. A dedicated photo album is a fantastic addition, providing a neat and organized way to store and revisit those unique square prints. No more loose photos scattered around. Each memory finds its rightful place, preserving them for years to come.

T Top Tech Selections Top Tech Selections · 250 subscribers · Oct 2025

The Instax Square SQ40 itself is a charming device. It embraces a classic minimalist design that feels both retro and modern. Its analog nature means there are no digital screens or complex menus to navigate, making it incredibly straightforward to use. This simplicity is a huge part of its appeal, especially for younger users or anyone who appreciates a no fuss approach to photography.

S Sharp Gear Reviews Sharp Gear Reviews · 232 subscribers · Oct 2025

This isn't just another gadget. It's a gateway to tangible memories, and it comes packed with everything you need to start snapping right away. Right out of the box, the SQ40 has a wonderfully retro yet modern feel.

T Tech Sphere Pro Tech Sphere Pro · 207 subscribers · Oct 2025

The SQ40 intelligently adjusts the exposure to ensure beautiful, perfectly lit INSDX square instant photos every single time, whether one is indoors or out in bright sunlight. This makes it incredibly accessible for photographers of all skill levels, ensuring that every shot is a keeper. And for those who love to be in front of the lens, the dedicated selfie mode is an absolute gamecher.

T Trusted Reviews Max Parker · reviewer · Mar 2026

The results were blurry at times – especially when snapping pics from a shorter distance – but small imperfections like fuzzy text and blown-out lights can also add character to an instant photo so we didn’t find this to be a dealbreaker.

B Best Top Tech Best Top Tech · 2.4K subscribers · Mar 2025

The magnetic closure, while convenient, doesn't feel quite as secure as a snap or buckle closure. While it's unlikely to open accidentally during normal use, I wouldn't feel completely comfortable tossing the camera in a bag without extra padding. Also, the case adds a bit of bulk to the already somewhat bulky SQ40 and SQ1.

S stierproducts Article

✓ Best image quality among square formats ✓ Large sensor and good light metering ✓ Solid build and reliable AA battery ✓ Larger square prints ✓ Excellent image detail ✗ Higher price than Mini line ✗ No built-in flash

N Next-Gen Gadgets Next-Gen Gadgets · 231 subscribers · Mar 2025

While the automatic operation is convenient, it also means you have less control over the final image.

I Imaging Resource David Schloss · reviewer · Sept 2025

Bottom Line Style-conscious photographers and travelers who prefer larger square‑format instant photos.

A Amateur Photographer Claire Gillo · reviewer · Jul 2026

Underexposure can be a problem