Think! High Protein Bar
Good macros on paper, but recurring chemical-taste complaints tied to maltitol make it the worst long-term owner here. Get Quest.
Consolidated from 2 independent outlets
See the sources6 of 13 research runs entered this as a product to avoid rather than a pick.
A TikTok reviewer rated the Brownie bar 2 out of 10, and Target customer feedback reports an odd chemical taste attributed to maltitol, making it the worst long-term owner here despite good macros on paper. Get Quest instead.
Flagged 17 September 2026
Pros & cons
- ✓ Efficient macros on paper
- ✓ A legitimate 20 grams of protein with virtually no sugar
- ✓ One of the more efficient protein-per-calorie bars on the shelf
- ✓ Mass-market price
- ✓ Formula has held steady for years
- ✗ Odd chemical taste attributed to maltitol, per customer feedback
- ✗ Divisive eating experience; one reviewer rated the Brownie bar 2 out of 10
- ✗ Some flavors draw customer complaints of an odd chemical note attributed to maltitol
- ✗ Scored a disappointing 2 out of 10 in a taste review
- ✗ Customers report an odd chemical-y taste attributed to the maltitol
The sources behind this ranking
We searched the web and YouTube for what has been published about this product, then read the articles, video transcripts and comments we found.
Evidence 1 article and 1 video review
Frequently asked questions
It ranks #12 of 16 on our protein bars tier list, in F tier. That placement draws on 2 independent outlets.
Odd chemical taste attributed to maltitol, per customer feedback. Divisive eating experience; one reviewer rated the Brownie bar 2 out of 10. Some flavors draw customer complaints of an odd chemical note attributed to maltitol. Scored a disappointing 2 out of 10 in a taste review. Customers report an odd chemical-y taste attributed to the maltitol.
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