GoMacro

GoMacro MacroBar

F
Ranked #13 in Protein Bars
0 LP on the category ladder what's LP?

Tasting Table's least favorite bar outright and not worth buying in their words. Granola-bar protein at protein-bar prices, with no performance excuse. Buy the RXBAR High Protein Line for clean ingredients that actually deliver.

Consolidated from 14 cited sources across 8 outlets

Where the cited sources landed, as we read them

  • 13 positive sources
  • 1 mixed source
See the sources
Flagged as a product to avoid

7 of 15 research runs entered this as a product to avoid rather than a pick.

Tasting Table's roundup of disappointing bars names GoMacro its least favorite of all, flatly stating this bar isn't worth buying. Its protein density is far below the category standard, so you pay protein-bar money for a granola-bar payload.

Flagged 17 September 2026
  1. Tasting Table's roundup of disappointing bars names GoMacro its least favorite of all, flatly stating this bar isn't worth buying. Its protein density is far below the category standard, so you pay protein-bar money for a granola-bar payload.

    Flagged 17 September 2026
  2. You get around 10 grams of protein for 280 calories, one of the worst protein-per-calorie ratios of anything realistically cross-shopped in this category, and it is expensive for what it does. Plant-based buyers should get the Aloha Organic Plant Protein Bar instead, which holds the same clean-label position with far stronger expert backing.

    Flagged 17 September 2026
  3. Low protein for a bar in this category and a texture the harshest testers actively disliked; Tasting Table names it its least favorite bar in the category and says flatly that it isn't worth buying. Plant-based buyers should head to Aloha instead.

    Flagged 17 September 2026
  4. Around 10g of protein for 280 calories is close to the worst protein density of any bar a shopper will realistically cross-shop, and it is sold at a premium organic price on top of that. Its reputation is lifestyle, not performance; Aloha-style options and IQBAR deliver more protein per calorie, and Kirkland beats it outright for protein.

    Flagged 16 September 2026
  5. Tasting Table's roundup of disappointing protein bars names it its least favorite of all, flatly stating the bar is not worth buying. You get only around 10 grams of protein for a large calorie load, which is poor protein density for a protein bar; Aloha is the better-supported plant-based buy.

    Flagged 16 September 2026
  6. Only around 10 grams of protein for 280 calories per bar, the worst protein-per-calorie ratio of the bars here, and it was named least favorite of all by Tasting Table. It survives on wellness branding; buy David or Kirkland for real protein per calorie.

    Flagged 16 September 2026
  7. 10g of protein for 280 calories is the worst protein-to-calorie ratio of any mainstream bar, and Tasting Table ranks the brand worst in the category. It is a pleasant oat-cookie meal replacement wearing a protein-bar label. Buy IQBAR for plant-based protein that actually shows up.

    Flagged 16 September 2026

Why the boards include products to avoid

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Pros & cons

  • ✓ Sits on the health-food aisle shelf
  • ✓ An expert quoted in NY Post's dietitian-backed roundup likes the Organic Vegan Protein Bars
  • ✓ Organic vegan positioning
  • ✓ Still appears on some dietitian recommendation lists
  • ✓ Named among the best bars for recovery, digestion and long-term health
  • ✗ Named Tasting Table's least favorite bar, not worth buying in their words
  • ✗ Protein density far below the category standard
  • ✗ Around 10 grams of protein for 280 calories, one of the worst protein-per-calorie ratios in the category
  • ✗ Positioned as the crunchy mom's protein bar, which is brand aura rather than performance
  • ✗ Expensive for what it does

The sources behind this ranking

We searched the web and YouTube for what has been published about this product, then read the articles, video transcripts and comments we found.

Evidence 4 articles and 10 video reviews

13 positive sources

C Cision PR Newswire GoMacro · reviewer · Jun 2026
MacroSquares represent the next evolution of that philosophy: a new format designed to meet changing consumer snacking habits without compromising the ingredient standards the brand is known for. Each bar is $2.49 SRP, and consumers can learn more at gomacro.com or follow the brand on Instagram at @gomacro .
Read
W WTI WTI · 36.9K subscribers · Mar 2023
Whether you enjoy them as a meal replacement, snack bar on-the-go, or delicious treat, eating clean never tasted so good!
Watch
N Nosh Article
GoMacro is now available in 30,000+ retail doors nationwide—and in an industry driven by fleeting trends and flashy formulas, it has stayed true to what matters most: real ingredients, genuine nourishment, and values that don't change with the season. Follow along at @gomacro and learn more at gomacro.com.
Read
F FoodzFolkz FoodzFolkz · 3.3K subscribers · Mar 2022
Rated it a 4.7 out of 5 stars. The Gomacro Prolonged Power Macrobar was good, chocolate, sweet, a little bitter, and a had firm chew!
Watch
C Cvs Article
Our original Peanut Butter Chocolate Chip MacroBar combines 11 grams of plant-based protein with organic and oh-so-creamy peanut butter, roasted peanuts, and let’s not forget the best part. our vegan chocolate chips.
Read
F FoodzFolkz FoodzFolkz · 3.3K subscribers · Mar 2022
Rated it a 4.7out of 5 stars. The Gomacro Protein Pleasure Macrobar was good, sweet, chocolatey, chewy, crunchy, and just a little hard at the beginning of the chew.
Watch
F FODMAP Friendly Article · Jan 2020
Naturally-sweet bananas and organic almond butter makes this bar a delicious, high-protein way to start the day.
Read
F FoodzFolkz FoodzFolkz · 3.3K subscribers · Mar 2022
The Gomacro Sweet Awakening Macrobar was good, chocolate, sweet, a little bitter, and a had a firm chew!
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F FoodzFolkz FoodzFolkz · 3.3K subscribers · Mar 2022
Rated it a 4.7 out of 5 stars. The Gomacro Simple Splendor Macrobar was good, sweet, chewy, a little tangy, a little crunchy, and didn’t have any weird taste.
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F FoodzFolkz FoodzFolkz · 3.3K subscribers · Mar 2022
Rated it a 4.5 out of 5 stars. The Gomacro Protein Replenishment Macrobar was good, sweet, chewy, crunchy, holds well together, and good peanut butter taste.
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F FoodzFolkz FoodzFolkz · 3.3K subscribers · Mar 2022
Rated it a 4.8 out of 5 stars. The Gomacro Everlasting Joy Macrobar was great with a good balance of Coconut, Almond, and Chocolate! It was a little to chew though!
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L Low Carb Lifestyles Low Carb Lifestyles · 501 subscribers · Jul 2023
🌱🥜🍫 This plant-based protein bar is the ultimate on-the-go snack for those seeking a delightful and wholesome treat. Packed with organic peanut butter, roasted peanuts, and vegan chocolate chips, it provides a satisfying energy boost with its 11g of easily digestible protein.
Watch
P Personal Winner Personal Winner · channel · Mar 2024
Personal Winner
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Frequently asked questions

It ranks #13 of 16 on our protein bars tier list, in F tier. That placement draws on 14 cited sources across 8 outlets.

None of the 14 sources with a clear view is critical of it. Named Tasting Table's least favorite bar, not worth buying in their words. Protein density far below the category standard. Around 10 grams of protein for 280 calories, one of the worst protein-per-calorie ratios in the category. Positioned as the crunchy mom's protein bar, which is brand aura rather than performance. Expensive for what it does.

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