GoMacro MacroBar
Tasting Table's least favorite bar outright and not worth buying in their words. Granola-bar protein at protein-bar prices, with no performance excuse. Buy the RXBAR High Protein Line for clean ingredients that actually deliver.
Consolidated from 14 cited sources across 8 outlets
Where the cited sources landed, as we read them
- 13 positive sources
- 1 mixed source
7 of 15 research runs entered this as a product to avoid rather than a pick.
Tasting Table's roundup of disappointing bars names GoMacro its least favorite of all, flatly stating this bar isn't worth buying. Its protein density is far below the category standard, so you pay protein-bar money for a granola-bar payload.
Flagged 17 September 2026
Pros & cons
- ✓ Sits on the health-food aisle shelf
- ✓ An expert quoted in NY Post's dietitian-backed roundup likes the Organic Vegan Protein Bars
- ✓ Organic vegan positioning
- ✓ Still appears on some dietitian recommendation lists
- ✓ Named among the best bars for recovery, digestion and long-term health
- ✗ Named Tasting Table's least favorite bar, not worth buying in their words
- ✗ Protein density far below the category standard
- ✗ Around 10 grams of protein for 280 calories, one of the worst protein-per-calorie ratios in the category
- ✗ Positioned as the crunchy mom's protein bar, which is brand aura rather than performance
- ✗ Expensive for what it does
The sources behind this ranking
We searched the web and YouTube for what has been published about this product, then read the articles, video transcripts and comments we found.
Evidence 4 articles and 10 video reviews
13 positive sources
MacroSquares represent the next evolution of that philosophy: a new format designed to meet changing consumer snacking habits without compromising the ingredient standards the brand is known for. Each bar is $2.49 SRP, and consumers can learn more at gomacro.com or follow the brand on Instagram at @gomacro .Read W WTI WTI · 36.9K subscribers · Mar 2023
Whether you enjoy them as a meal replacement, snack bar on-the-go, or delicious treat, eating clean never tasted so good!Watch N
GoMacro is now available in 30,000+ retail doors nationwide—and in an industry driven by fleeting trends and flashy formulas, it has stayed true to what matters most: real ingredients, genuine nourishment, and values that don't change with the season. Follow along at @gomacro and learn more at gomacro.com.Read F FoodzFolkz FoodzFolkz · 3.3K subscribers · Mar 2022
Rated it a 4.7 out of 5 stars. The Gomacro Prolonged Power Macrobar was good, chocolate, sweet, a little bitter, and a had firm chew!Watch C
Our original Peanut Butter Chocolate Chip MacroBar combines 11 grams of plant-based protein with organic and oh-so-creamy peanut butter, roasted peanuts, and let’s not forget the best part. our vegan chocolate chips.Read F FoodzFolkz FoodzFolkz · 3.3K subscribers · Mar 2022
Rated it a 4.7out of 5 stars. The Gomacro Protein Pleasure Macrobar was good, sweet, chocolatey, chewy, crunchy, and just a little hard at the beginning of the chew.Watch F
Naturally-sweet bananas and organic almond butter makes this bar a delicious, high-protein way to start the day.Read F FoodzFolkz FoodzFolkz · 3.3K subscribers · Mar 2022
The Gomacro Sweet Awakening Macrobar was good, chocolate, sweet, a little bitter, and a had a firm chew!Watch F FoodzFolkz FoodzFolkz · 3.3K subscribers · Mar 2022
Rated it a 4.7 out of 5 stars. The Gomacro Simple Splendor Macrobar was good, sweet, chewy, a little tangy, a little crunchy, and didn’t have any weird taste.Watch F FoodzFolkz FoodzFolkz · 3.3K subscribers · Mar 2022
Rated it a 4.5 out of 5 stars. The Gomacro Protein Replenishment Macrobar was good, sweet, chewy, crunchy, holds well together, and good peanut butter taste.Watch F FoodzFolkz FoodzFolkz · 3.3K subscribers · Mar 2022
Rated it a 4.8 out of 5 stars. The Gomacro Everlasting Joy Macrobar was great with a good balance of Coconut, Almond, and Chocolate! It was a little to chew though!Watch L Low Carb Lifestyles Low Carb Lifestyles · 501 subscribers · Jul 2023
🌱🥜🍫 This plant-based protein bar is the ultimate on-the-go snack for those seeking a delightful and wholesome treat. Packed with organic peanut butter, roasted peanuts, and vegan chocolate chips, it provides a satisfying energy boost with its 11g of easily digestible protein.Watch P Personal Winner Personal Winner · channel · Mar 2024
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Frequently asked questions
It ranks #13 of 16 on our protein bars tier list, in F tier. That placement draws on 14 cited sources across 8 outlets.
None of the 14 sources with a clear view is critical of it. Named Tasting Table's least favorite bar, not worth buying in their words. Protein density far below the category standard. Around 10 grams of protein for 280 calories, one of the worst protein-per-calorie ratios in the category. Positioned as the crunchy mom's protein bar, which is brand aura rather than performance. Expensive for what it does.
Ranked nearby in Protein Bars
S tier #1 Barebells Protein Bar
S tier #2 Kirkland Signature Protein Bar
D tier #8 IQBAR
D tier #9 1 of 13 research runs entered this as a product to avoid rather than a pick. Aloha Organic Plant Protein Bar
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F tier #11 1 of 8 research runs entered this as a product to avoid rather than a pick. EPIC Bar
F tier #12 6 of 13 research runs entered this as a product to avoid rather than a pick. Think! High Protein Bar
F tier #14 10 of 12 research runs entered this as a product to avoid rather than a pick. Fit Crunch Protein Bar
F tier #15 5 of 10 research runs entered this as a product to avoid rather than a pick. Clif Builders Protein Bar
F tier #16 4 of 5 research runs entered this as a product to avoid rather than a pick.